Peter Kane

About

I have extensive marketing experience across complex B2B and B2G sectors, including healthcare and life sciences, AI, cloud technology, cybersecurity, aviation, and financial services. I specialize in leading growth marketing, ABM, brand and content strategy, product marketing, and RevOps to drive measurable revenue growth for investor-backed, enterprise, and mission-critical organizations.

20 years of marketing leadership spanning high-tech and highly regulated industries.

Proven record leading companies through rapid scale and transforming brands for a more growth-oriented future.

Deep expertise across demand generation, outbound, ABM, product marketing, and RevOps, linking strategy directly to outcomes.

Skilled at aligning marketing, sales, and product to improve pipeline velocity, deal quality, and go-to-market effectiveness.

Strong product marketing foundation: positioning complex data-driven solutions for executive, technical, and commercial buyers.

Adept at building and leading cross-functional teams, processes, and infrastructure for scalable, efficient growth.

Balances strategic vision with executional rigor (equally comfortable in the balcony and on the dance floor); able to set direction, operationalize, and deliver results in fast-moving environments.

Experience

• Swoop (Healthcare AdTech and AI)
• ARC (Aviation Technology and Data)
• Sage Communications (B2B High-Tech Agency)
• AirPlus International (Corporate and Travel Payments)
• InfoComm International, now AVIXA (Audiovisual Technology)
• ACTE (Corporate Travel Trade Association)
• Greystone Partners (Agency)
• Sam Waltz & Associates (Agency)

Clients

• Amazon Web Services (AWS)
• HP Enterprise Security Products (HPE)
• Xceedium (acquired by CA Technologies)
• Champlain College
• American Association of State Colleges and Universities
• LCG, Inc.
• Dell Security
• Halcyon Incubator
• Osram Sylvania
• Ceelite (acquired by CPD Lighting)
• Jamestown 2007
• Delaware State Education Association